Runway released Ad Concepter on the web app to generate ad concepts from a prompt, reference image, and product shot, then tied it to a contest with up to $100K in prizes. The tool makes concept ideation more turnkey, but users still need paid-plan access and the official watermark.
Ad Concepter is now live in Runway's web app as a lightweight briefing tool: you feed it one text prompt, one reference image, and one product shot, and it returns ad concepts built around composition and story-beat exploration. In Runway's launch post, the company frames it as a way to move from rough brief to multiple campaign directions faster, and the [vid:0|demo video] shows users swiping through generated concept boards on a phone-like interface.
The launch immediately comes with a production brief. Runway's contest post points creators to a two-week challenge for fictional products, and the official rules add the concrete constraints: submissions can be solo or team-based, must be 30-60 seconds long, and must be made entirely in Runway with a paid account. The same rules say judging will focus on originality, craft, memorability, and fit to the assigned product brief, while requiring the platform watermark to stay on the final video.
Introducing the Ad Concepter App. A really simple way to explore new concepts, compositions and story beats for your ads with a single prompt, reference image and product shot. Available now on the web app. Get started at the link below.
Bring your biggest ideas to life with the Ad Concepter App and win up to $100K in cash prizes. Learn more and submit at runwayml.com/BigAdContest #RunwayBigAdContest
Introducing the Ad Concepter App. A really simple way to explore new concepts, compositions and story beats for your ads with a single prompt, reference image and product shot. Available now on the web app. Get started at the link below.
