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AI Primer

influence-psychology

wondelaiby wondelai3 months ago1.9k

Apply the seven principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity, unity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users dont convert", "ethical persuasion", "reciprocity", "scarcity tactics", "commitment and consistency", "shared identity", "in-group", "make my copy more persuasive", "increase trust", or "get more people to say yes". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. Covers the principles, when each applies, and ethical limits. For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious.

Install

npx skills add https://github.com/wondelai/skills --skill influence-psychology
Show step-by-step
  1. 1

    Open your terminal

    • Mac: Press ⌘ Space, type "Terminal", press Enter
    • Windows: Press Win R, type "cmd", press Enter
  2. 2

    Paste the command above and press Enter

    Use the Copy command button, then paste in your terminal (Mac: ⌘V, Windows: Ctrl V).

  3. 3

    Restart Claude Code

    Close and reopen Claude Code, or start a new session, so it picks up the new skill.

Where it lives
~/.claude/skills/wondelai--skills--influence-psychology/
├── SKILL.md
└── ... (skill resource files)
View on GitHub

Always review skill code before installing. Third-party skills may contain scripts that run on your machine.

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