influence-psychology
by wondelai5 months ago2.2kApply the seven principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity, unity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users dont convert", "ethical persuasion", "reciprocity", "scarcity tactics", "commitment and consistency", "shared identity", "in-group", "make my copy more persuasive", "increase trust", or "get more people to say yes". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. Covers the principles, when each applies, and ethical limits. For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious.
Install
Show step-by-stepHide step-by-step
Open your terminal
- Mac: Press ⌘ Space, type "Terminal", press Enter
- Windows: Press Win R, type "cmd", press Enter
Paste the command above and press Enter
Use the Copy command button, then paste in your terminal (Mac: ⌘V, Windows: Ctrl V).
Restart Claude Code
Close and reopen Claude Code, or start a new session, so it picks up the new skill.
Where it lives
Related skills
finishing-a-development-branch
Use when implementation is complete, all tests pass, and you need to decide how to integrate the work
requesting-code-review
Use when completing tasks, implementing major features, or before merging to verify work meets requirements
test-driven-development
Use when implementing any feature or bugfix, before writing implementation code
writing-plans
Use when you have a spec or requirements for a multi-step task, before touching code