obviously-awesome
Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the user mentions "positioning", "competitive alternatives", "how to position", "market category", "positioning canvas", "repositioning", "category creation", "what category are we in", or "why prospects dont get what we do". Also trigger when launching a new product, entering a crowded market, or diagnosing why prospects dont grasp the product''s value. Covers the positioning canvas and team workshops. For customer jobs analysis, see jobs-to-be-done. For go-to-market, see crossing-the-chasm.
Install
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Open your terminal
- Mac: Press ⌘ Space, type "Terminal", press Enter
- Windows: Press Win R, type "cmd", press Enter
Paste the command above and press Enter
Use the Copy command button, then paste in your terminal (Mac: ⌘V, Windows: Ctrl V).
Restart Claude Code
Close and reopen Claude Code, or start a new session, so it picks up the new skill.
Where it lives
Related skills
brainstorming
You MUST use this before any creative work - creating features, building components, adding functionality, or modifying behavior. Explores user intent, requirements and design before implementation.
finishing-a-development-branch
Use when implementation is complete, all tests pass, and you need to decide how to integrate the work
test-driven-development
Use when implementing any feature or bugfix, before writing implementation code
requesting-code-review
Use when completing tasks, implementing major features, or before merging to verify work meets requirements