obviously-awesome
by wondelai3 months ago1.9kDefine product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the user mentions "positioning", "competitive alternatives", "how to position", "market category", "positioning canvas", "repositioning", "category creation", "what category are we in", or "why prospects dont get what we do". Also trigger when launching a new product, entering a crowded market, or diagnosing why prospects dont grasp the product''s value. Covers the positioning canvas and team workshops. For customer jobs analysis, see jobs-to-be-done. For go-to-market, see crossing-the-chasm.
Install
Show step-by-stepHide step-by-step
Open your terminal
- Mac: Press ⌘ Space, type "Terminal", press Enter
- Windows: Press Win R, type "cmd", press Enter
Paste the command above and press Enter
Use the Copy command button, then paste in your terminal (Mac: ⌘V, Windows: Ctrl V).
Restart Claude Code
Close and reopen Claude Code, or start a new session, so it picks up the new skill.
Where it lives
Related skills
systematic-debugging
Use when encountering any bug, test failure, or unexpected behavior, before proposing fixes
subagent-driven-development
Use when executing implementation plans with independent tasks in the current session
finishing-a-development-branch
Use when implementation is complete, all tests pass, and you need to decide how to integrate the work
writing-plans
Use when you have a spec or requirements for a multi-step task, before touching code