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AI Primer

storybrand-messaging

wondelaiby wondelai16 days ago896

Clarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions "brand message", "website copy", "elevator pitch", "one-liner", "messaging isnt resonating", "brand script", "StoryBrand framework", or "customer as hero". Also trigger when rewriting homepage copy, crafting email nurture sequences, or creating consistent messaging across sales collateral and marketing materials. Covers landing page copy, marketing collateral, and consistent communication. For memorable messaging, see made-to-stick. For product positioning, see obviously-awesome.

Install

npx skills add https://github.com/wondelai/skills --skill storybrand-messaging
Show step-by-step
  1. 1

    Open your terminal

    • Mac: Press ⌘ Space, type "Terminal", press Enter
    • Windows: Press Win R, type "cmd", press Enter
  2. 2

    Paste the command above and press Enter

    Use the Copy command button, then paste in your terminal (Mac: ⌘V, Windows: Ctrl V).

  3. 3

    Restart Claude Code

    Close and reopen Claude Code, or start a new session, so it picks up the new skill.

Where it lives
~/.claude/skills/wondelai--skills--storybrand-messaging/
├── SKILL.md
└── ... (skill resource files)
View on GitHub

Always review skill code before installing. Third-party skills may contain scripts that run on your machine.

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