storybrand-messaging
by wondelai3 months ago1.9kClarify brand messaging using narrative structure that positions the customer as hero. Use when the user mentions "brand message", "website copy", "elevator pitch", "one-liner", "brand script", "StoryBrand framework", "customer as hero", or "my messaging isnt resonating". Also trigger when rewriting homepage copy, crafting email nurture sequences, or creating consistent messaging across sales and marketing collateral. Covers landing page copy, marketing collateral, and consistent communication. For memorable messaging, see made-to-stick. For product positioning, see obviously-awesome.
Install
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Open your terminal
- Mac: Press ⌘ Space, type "Terminal", press Enter
- Windows: Press Win R, type "cmd", press Enter
Paste the command above and press Enter
Use the Copy command button, then paste in your terminal (Mac: ⌘V, Windows: Ctrl V).
Restart Claude Code
Close and reopen Claude Code, or start a new session, so it picks up the new skill.
Where it lives
Related skills
systematic-debugging
Use when encountering any bug, test failure, or unexpected behavior, before proposing fixes
writing-plans
Use when you have a spec or requirements for a multi-step task, before touching code
brainstorming
You MUST use this before any creative work - creating features, building components, adding functionality, or modifying behavior. Explores user intent, requirements and design before implementation.
test-driven-development
Use when implementing any feature or bugfix, before writing implementation code