crossing-the-chasm
by wondelai3 months ago1.9kNavigate the technology adoption lifecycle from early adopters to mainstream market. Use when the user mentions "crossing the chasm", "beachhead segment", "whole product", "early adopters vs mainstream", "tech go-to-market", "bowling pin strategy", "technology adoption lifecycle", "pragmatist buyers", "growth stalled after early adopters", or "our go-to-market plan". Also trigger when planning go-to-market for a technical product. Covers the D-Day analogy, bowling-pin strategy, the tornado, and positioning against incumbents. For product positioning, see obviously-awesome. For new market creation, see blue-ocean-strategy.
Install
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Open your terminal
- Mac: Press ⌘ Space, type "Terminal", press Enter
- Windows: Press Win R, type "cmd", press Enter
Paste the command above and press Enter
Use the Copy command button, then paste in your terminal (Mac: ⌘V, Windows: Ctrl V).
Restart Claude Code
Close and reopen Claude Code, or start a new session, so it picks up the new skill.
Where it lives
Related skills
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Use when you have a spec or requirements for a multi-step task, before touching code
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Use when implementing any feature or bugfix, before writing implementation code
subagent-driven-development
Use when executing implementation plans with independent tasks in the current session
brainstorming
You MUST use this before any creative work - creating features, building components, adding functionality, or modifying behavior. Explores user intent, requirements and design before implementation.