influence-psychology
by wondelai3 months ago1.8kApply the seven principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity, unity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users dont convert", "ethical persuasion", "reciprocity", "scarcity tactics", "commitment and consistency", "shared identity", "in-group", "make my copy more persuasive", "increase trust", or "get more people to say yes". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. Covers the principles, when each applies, and ethical limits. For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious.
Install
Show step-by-stepHide step-by-step
Open your terminal
- Mac: Press ⌘ Space, type "Terminal", press Enter
- Windows: Press Win R, type "cmd", press Enter
Paste the command above and press Enter
Use the Copy command button, then paste in your terminal (Mac: ⌘V, Windows: Ctrl V).
Restart Claude Code
Close and reopen Claude Code, or start a new session, so it picks up the new skill.
Where it lives
Related skills
brainstorming
You MUST use this before any creative work - creating features, building components, adding functionality, or modifying behavior. Explores user intent, requirements and design before implementation.
writing-plans
Use when you have a spec or requirements for a multi-step task, before touching code
finishing-a-development-branch
Use when implementation is complete, all tests pass, and you need to decide how to integrate the work - guides completion of development work by presenting structured options for merge, PR, or cleanup
test-driven-development
Use when implementing any feature or bugfix, before writing implementation code