made-to-stick
by wondelai3 months ago1.9kCraft messages that are understood, remembered, and drive action using the SUCCESs checklist (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Use when the user mentions "make it memorable", "no one remembers our pitch", "tagline", "value proposition", "why the message isnt landing", "curse of knowledge", or "concrete language". Also trigger when writing a pitch deck, simplifying a complex product explanation, or making a presentation more compelling. Covers the six SUCCESs traits and the curse of knowledge. For narrative brand frameworks, see storybrand-messaging. For viral sharing, see contagious.
Install
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Open your terminal
- Mac: Press ⌘ Space, type "Terminal", press Enter
- Windows: Press Win R, type "cmd", press Enter
Paste the command above and press Enter
Use the Copy command button, then paste in your terminal (Mac: ⌘V, Windows: Ctrl V).
Restart Claude Code
Close and reopen Claude Code, or start a new session, so it picks up the new skill.
Where it lives
Related skills
writing-plans
Use when you have a spec or requirements for a multi-step task, before touching code
test-driven-development
Use when implementing any feature or bugfix, before writing implementation code
subagent-driven-development
Use when executing implementation plans with independent tasks in the current session
brainstorming
You MUST use this before any creative work - creating features, building components, adding functionality, or modifying behavior. Explores user intent, requirements and design before implementation.