scorecard-marketing
Build quiz and assessment funnels that generate qualified leads at 30-50% conversion. Use when the user mentions "quiz funnel", "scorecard", "lead magnet", "score-based segmentation", or "lead qualification". Also trigger when designing self-assessment tools, building calculators or graders for marketing, or creating personalized result pages that drive conversions. Covers concept hooks, question design, dynamic results by tier, and automated follow-up sequences. For landing page conversion, see cro-methodology. For full marketing plans, see one-page-marketing.
Install
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Open your terminal
- Mac: Press ⌘ Space, type "Terminal", press Enter
- Windows: Press Win R, type "cmd", press Enter
Paste the command above and press Enter
Use the Copy command button, then paste in your terminal (Mac: ⌘V, Windows: Ctrl V).
Restart Claude Code
Close and reopen Claude Code, or start a new session, so it picks up the new skill.
Where it lives
Related skills
brainstorming
You MUST use this before any creative work - creating features, building components, adding functionality, or modifying behavior. Explores user intent, requirements and design before implementation.
writing-plans
Use when you have a spec or requirements for a multi-step task, before touching code
finishing-a-development-branch
Use when implementation is complete, all tests pass, and you need to decide how to integrate the work - guides completion of development work by presenting structured options for merge, PR, or cleanup
test-driven-development
Use when implementing any feature or bugfix, before writing implementation code