Freepik launches Magnific creator suite with 1M paid subscribers and 175M monthly generations

• magnific's launch post made the rename official, and Magnific's account FAQ says Freepik logins, subscriptions, projects, downloads, licenses, and team structures carry over to Magnific.
• The company paired the rebrand with scale numbers: Joaquín Cuenca's metrics post listed 1M+ paid subscribers, $230M ARR, and 175M monthly image and video generations, while the official press release says 290+ enterprise teams are already on the platform.
• Magnific's FAQ thread says the old Magnific upscaler now sits inside a broader suite for image, video, audio, 3D, collaboration, and 250M+ assets, which matches the new homepage.
• Access is splitting in two directions: Magnific's migration FAQ says Freepik workspaces move over in waves, while the old Magnific legacy page and Linus Ekenstam's note say magnific.ai stays live for existing users but is closed to new signups.
• Creators were already treating Magnific like more than an upscaler. In techhalla's sitcom demo, a full AI video workflow runs inside Magnific with Seedance 2.0, reference images, and iterative clip extension.

You can read the migration page, browse the new Magnific homepage, and check the still-live legacy Magnific.ai site. The weirdly useful detail is that API keys work on both domains, according to the official FAQ, while Linus Ekenstam surfaced the practical catch first: new users can no longer sign up for the standalone Magnific upscaler. On the creator side, techhalla's thread shows Magnific's current pitch more clearly than the brand video does, a multi-step sitcom workflow built around Seedance 2.0, references, and video extension.

Cuenca framed the move as the biggest announcement in the company's history, saying the product had outgrown the Freepik name. The official migration page makes the same case more plainly: the stock library and the AI toolset are now supposed to read as one platform.

A few user-facing points are settled already by the company FAQ:

• Same login, including email, password, and social auth, per the official migration page
• Same plan, billing cycle, and payment method, per the official migration page
• Same projects, downloads, collections, and history, per the official migration page
• Same licenses, plus API keys that work on both api.freepik.com and api.magnific.com, per the official migration page
• Workspace migration in waves, with email notice when an account moves, per the official migration page

The cleanest product change is naming, not functionality. Magnific's product list reply says existing users still get image, video, upscaling, audio, 3D, collaboration, and 250M+ assets, and the new homepage describes the platform as one place for video, image, and audio models with team workflows layered on top.

The current homepage breaks that stack into a few surfaces:

• Image workflows: generate, edit, resize, and upscale
• Video workflows: generate shots and scenes with reference controls
• Audio workflows: voices, music, and sound effects
• Spaces: collaborative work areas for teams
• Stock access: the original Freepik asset library inside the same platform

That is the whole repositioning in one sentence: Freepik used to read like a stock brand with AI attached, while Magnific now reads like a production suite with stock attached.

The part likely to confuse existing users is that the old Magnific brand did not disappear, it got demoted. Magnific's upscaler clarification says the upscaler still exists, but now as one tool inside the larger platform.

The split now looks like this:

• magnific.com: new main platform, open for new users, per the official homepage
• magnific.ai/legacy/: still works for existing users, with their gallery, tokens, and subscription intact, per the legacy page
• No new signups for standalone Magnific.ai, per the legacy page and Linus Ekenstam's legacy access note
• Existing Magnific.ai users can still use upscaling, style transfer, relighting, image and video generation on the legacy site, per the legacy page

That is a surprisingly soft landing for a rename this big. The old site stays alive, but the growth path clearly moved to the new domain.

The most concrete creator proof in the evidence pool is not the launch trailer. It is techhalla's sitcom demo, which shows a full Magnific-native video workflow built around Seedance 2.0.

According to techhalla's full workflow thread, the process is:

1. Choose Seedance 2.0 inside Magnific's Video Generator.
2. Upload a character reference image.
3. Write a shot-level prompt with camera, lighting, sound, and dialogue cues.
4. Generate the first clip.
5. Re-upload that clip as a reference and prompt the system to extend it.
6. Repeat the extend step to preserve characters, environment, and voices.
7. For multi-character scenes, build a reference video containing cuts of each character.

Because the screenshots in techhalla's full workflow thread show the actual interface, they also expose what Magnific wants to be associated with now: model selection, reference conditioning, shot control, and iterative scene building, not just one-click upscaling.

The rebrand landed with the kind of scale metrics that make a name change feel less cosmetic. Joaquín Cuenca's metrics post put the topline at 1M+ paid subscribers, $230M ARR, AI revenue up 3x in the last year, and 175M generated images and videos per month.

The official press release adds a few more specifics that did not fit in the tweets:

• 290+ enterprise teams on the platform
• named customers including Guess, DAMM, R/GA, Alain Afflelou, and BBC
• a January 2026 Business plan that passed 2,000 subscriptions in six weeks
• growth of roughly 150 new teams per week for that Business tier

Joaquín Cuenca's no-collar economy post is where Cuenca attaches the broader thesis, that generative AI expands the creative market by widening who can produce work. You do not need to buy the slogan to see the bet: Magnific wants the old Freepik audience, the old Magnific audience, and agency-style production teams in the same funnel.