Glif supports reverse-poem video ads with copy, voiceover, music, and edit
Fabian Stelzer showed a Glif agent that recreates reverse-poem ads and generates the copy, clips, voiceover, music, and final cut inside one workflow. Follow-up posts pointed users to a reusable prompt and another same-day Glif spot, making the format repeatable.
TL;DR
- fabianstelzer's main demo shows a Glif agent producing a "reverse poem" ad format end to end, with copy that changes meaning when the sentence order is reversed.
- According to the demo post, the same Glif workflow generated the copy, individual clips, voiceover, music, and final edit for the spot.
- fabianstelzer's follow-up turned the format into a reusable prompt: users can ask Glif for a "reverse poem video" and generate their own version.
- fabianstelzer's Frutiger Aero Spa spot suggests this was not a one-off experiment, and the follow-up credit says that second ad was also made with Glif.
You can watch the original ad demo, open Glif, and then jump to a second same-day spot that pushes the exact same tool into a different aesthetic lane. The useful bit is not just the look of the video. It is that Stelzer's prompt note frames the format as something you can invoke by name instead of rebuilding shot lists, voiceover, and music as separate steps.
Reverse poem prompt
The core format comes from copy structure, not just image generation. In the main post, Stelzer says he taught the Glif agent to replicate the "reverse poem" format, where the script reads differently when the sentence order is reversed.
That gives the ad a built-in before-and-after reveal. The copy concept is the product here, and his follow-up makes that concept callable as a prompt, using the phrase "reverse poem video."
One-agent production chain
Stelzer's demo attributes five production steps to the same Glif agent:
- Copy
- Individual clips
- Voiceover
- Music
- Final video edit
That matters because the post is describing a bundled workflow, not a single-purpose video model. The agent is handling both the creative premise and the assembly layer inside one run, according to the original thread opener.
Frutiger Aero Spa
Later the same day, Stelzer's Frutiger Aero Spa post showed another polished ad-style video with a completely different visual identity. His follow-up credit says that piece was also made with Glif, which gives the earlier reverse-poem demo a second data point: the system was being used for stylized brand spots beyond the first concept.
The two examples land in different modes. The reverse-poem spot leans on script structure, while the spa clip leans on worldbuilding and aesthetic parody.