Meta Ads Manager is Meta's advertising management tool for creating, managing, editing and measuring campaigns, ad sets and ads across Meta technologies such as Facebook, Instagram, Messenger and WhatsApp.
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Advertisers posted reports of active Meta ad sets that stopped spending without errors and disabled settings that reappeared after publishing. Reported workarounds included duplicating ad sets and account-level display restrictions.
Binghott says one Meta CBO campaign on Incremental Attribution spent more than $1.5M in 30 days at 5% lower cost per conversion. A follow-up screenshot showed $823,110 in June spend across 1,532 ads, with 200+ above $1,000.
Binghott argued that Meta advertisers should move entire accounts to Incremental Attribution instead of rolling it out gradually. His follow-ups use CBO allocation, cost caps, and an $800k+ monthly-spend example to explain why high-CPA ads can still support upper-funnel performance.