Meta Ads Manager
Create, manage and measure your ads.
Meta’s advertising-management tool for creating, managing, and monitoring ad campaigns, ad sets, and ads across Meta technologies.
Recent stories
Advertisers posted reports of active Meta ad sets that stopped spending without errors and disabled settings that reappeared after publishing. Reported workarounds included duplicating ad sets and account-level display restrictions.
Binghott says one Meta CBO campaign on Incremental Attribution spent more than $1.5M in 30 days at 5% lower cost per conversion. A follow-up screenshot showed $823,110 in June spend across 1,532 ads, with 200+ above $1,000.
Binghott argued that Meta advertisers should move entire accounts to Incremental Attribution instead of rolling it out gradually. His follow-ups use CBO allocation, cost caps, and an $800k+ monthly-spend example to explain why high-CPA ads can still support upper-funnel performance.