Hailuo launched an annual promo with discounted tiers, unlimited generation windows on higher plans, and bundled Light Studio access before the March 31 cutoff. Check the plan and date carefully if you need sustained output volume, since the best terms vary.

Hailuo's own sale announcement makes this a pricing story, not a model launch. The headline offer is discounted annual membership, plus a new push around unlimited creation and "The Edge," which the company describes as priority access to upcoming models and features. The sale art also markets the event as up to 60% off [img:0|sale graphic].
A separate creator recap creator recap expands the practical bundle: unlimited videos, unlimited images, and Light Studio content creation, all tied to a countdown that ends March 31. The linked pricing page presents Hailuo as a broader multimedia suite for video, image, and audio workflows.
The important detail is that "unlimited" does not mean the same thing on every tier. Hailuo's tier breakdown says MAX includes unlimited generation, Ultra Annual includes unlimited access before June 1, Master Annual before May 1, and Annual limits the promise to unlimited images for 365 days.
That makes the calendar as important as the discount. The follow-up promo deadline reminder repeats the March 31 purchase deadline, while the higher-tier benefits themselves expire on different dates after signup. For creators planning sustained video volume, the offer is strongest on MAX or the short-window annual tiers rather than the base Annual plan.
THE BIGGEST SALE IN HAILUO HISTORY. This is the one. Our annual event is now LIVE. Once a year. Period. → MAX Plan: Unlimited Gen for MAX members → Ultra Annual: Unlimited (before Jun.1st) → Master Annual: Unlimited (before May.1st) → Annual: Unlimited images (365 days) → Show more
Create without limits on Hailuo AI unlimited videos, images, and lighting studio content until 3.31.