Google introduced Veo 3.1 Lite as its lowest-cost video model and scheduled lower Veo 3.1 Fast pricing from April 7 across 720p, 1080p, and 4K tiers. The pricing table lowers entry costs for audio-enabled video while keeping 4K out of Lite.
The immediate change is price floor. Google's launch blog positions Veo 3.1 Lite as a high-volume option that stays under half the cost of Veo 3.1 Fast at launch, while keeping the same basic short-form video format choices: 720p or 1080p, landscape or portrait, and 4, 6, or 8 second clips. Lite does not include a 4K tier, which keeps Fast and Quality as the higher-end options for larger-format output.
The other practical shift is distribution. fal availability
fal says Lite is already available with text-to-video, image-to-video, and first-last-frame-to-video, which matters for creators building shot iteration workflows rather than one-off prompts. That makes this launch less about a new aesthetic capability than about cheaper coverage for storyboard passes, ad variations, and short vertical experiments, while the April 7 Fast cuts lower the cost of stepping up to 4K or faster-turn settings later.
Video’s here to stay - introducing Veo 3.1 Lite, our most cost efficient video generation model to date, and on April 7th we are also reducing the price for Veo 3.1 Fast : )
