Veo 3.1 Lite launches at $0.05/s for 720p; Veo 3.1 Fast prices drop April 7

• Google launched Veo 3.1 Lite as a cheaper API tier at $0.05 per second for 720p and $0.08 per second for 1080p, according to the launch post and pricing card Google launch tweet.
• Google also scheduled Veo 3.1 Fast price cuts for April 7, dropping 720p to $0.10 per second, 1080p to $0.12, and 4K to $0.30 Google launch tweet.
• The official docs position Lite as a high-volume model with the same speed as Veo 3.1 Fast at less than half the cost Launch blog link.
• Lite supports text-to-video and image-to-video in the Gemini API, but not 4K output or video extension, according to Google’s model and video docs Launch blog link.
• The rollout moved quickly beyond Google’s own stack, with fal exposing text-to-video, image-to-video, and first-last-frame workflows on launch day fal rollout tweet.

You can read Google’s launch post, the model page, the broader video generation docs, and the Gemini API pricing page. fal also published a first-last-frame endpoint almost immediately, which is the part creative tool builders will notice fastest.

The pricing move is simple and aggressive. Lite comes in at $0.05 per second for 720p and $0.08 for 1080p, while Fast gets a second round of cuts a week later.

That puts the lineup like this:

• Veo 3.1 Lite: $0.05 at 720p, $0.08 at 1080p
• Veo 3.1 Fast, starting April 7: $0.10 at 720p, $0.12 at 1080p, $0.30 at 4K
• Veo 3.1 Quality: $0.40 at 720p or 1080p, $0.60 at 4K

Google’s blog frames Lite as the volume tier for teams that need lots of clips without dropping to a slower model, and says it runs at the same speed as Fast for less than half the cost. Community reactions mostly just repeated the obvious point: video got cheaper again Community pricing reaction.

Google says Lite supports both text-to-video and image-to-video in the Gemini API, with landscape 16:9 and portrait 9:16 outputs in 720p or 1080p. The launch post also points developers to 4, 6, and 8 second generations, which makes the pricing easy to map to clip length.

The official model page and video docs add the important caveats:

• No 4K output for Lite
• No video extension for Lite
• Direct generation in 720p and 1080p
• Portrait and landscape framing are both supported

Google also published a small demo app around iterative creation, which feels like the real tell here. This tier is aimed less at single hero renders, more at products that need lots of retries, variants, and short-form output.

Third-party availability showed up almost immediately. fal announced Veo 3.1 Lite live on launch day with text-to-video, image-to-video, and first-last-frame-to-video, matching the kind of workflow wrappers creators actually use.

The linked fal pages also expose the same per-second Lite pricing and turn it into clip math. A 4 second 720p shot costs $0.20, and a 4 second 1080p shot costs $0.32 on the fal first-last-frame endpoint.

That is the new information worth watching in this launch: the cheaper tier was not stuck in a blog post or waiting for a slow platform migration. It landed in the Gemini API and in outside developer tooling on day one.