Black Forest Labs adds Martin Scorsese as FLUX storyboarding advisor

• bfl_ai's announcement said Martin Scorsese is advising Black Forest Labs, and the accompanying session showed him using FLUX for storyboarding and scene exploration.
• According to bfl_ai's NYT interview post, CEO Robin Rombach framed Scorsese's involvement as proof that Black Forest Labs' tools can land with top-tier filmmakers, while The New York Times report said Scorsese had already joined as a partner and adviser last year.
• On Black Forest Labs' official page, Scorsese said FLUX helps him communicate what he sees in his head more clearly to production designers, art designers, and cinematographers.
• The Hollywood Reporter and Variety both highlighted the same narrow use case: storyboards, not finished shots.
• The reaction split fast, with bilawalsidhu's post calling it the old guard embracing new tech while Uncanny_Harry's post cast it as a direct answer to anti-AI filmmaking backlash.

You can watch the official two-minute session, read the New York Times report, and compare how Variety and The Hollywood Reporter framed the same move. The most useful detail is that Scorsese kept describing a pre-production communication problem, not an automated directing system, while Black Forest Labs' FLUX.2 page shows the company already pitching consistency and multi-reference control to production teams.

Black Forest Labs made the relationship public on Tuesday, saying Scorsese is helping shape its push into "visual intelligence" and publishing a working FLUX session with him. In the official announcement page, the company presents him specifically as an advisor.

The New York Times report added the business detail missing from the launch clip: Scorsese had signed on as a partner and adviser last year. Variety's write-up also surfaced Robin Rombach's quote that Scorsese's use is "a great proof point that this works."

The official page and the press coverage all center on one workflow: using FLUX to turn a director's verbal scene description into storyboard material during pre-production.

Scorsese's stated reasons break down into three concrete jobs:

• share visual intent with cast and crew
• move faster through scene exploration
• keep quality and craft while shortening the communication loop

On Black Forest Labs' page, Scorsese says the problem is translating what he sees in his head to the production designer, art designer, and cinematographer. The Hollywood Reporter quoted him calling the process "creatively freeing" because it let the team move faster without sacrificing craft.

The quote that traveled furthest came from Scorsese's official statement: cinema is still a young medium, and he said filmmakers have to stay open to how it evolves. Variety noted that he explicitly linked this to earlier technical transitions, including 3D on Hugo and de-aging on The Irishman.

That framing matters because it places FLUX in the same bucket as past production tools he adopted for specific problems. The New York Times report and The Hollywood Reporter both describe storyboarding as the boundary he emphasized in public.

The creator-side reaction was less about Black Forest Labs itself than about permission structure. bilawalsidhu's post read the clip as an "old guard" endorsement, while kaigani's post joked that the walls were coming down as soon as Scorsese was seen using genAI for storyboards.

Other replies treated the announcement as ammunition in an already polarized argument about whether AI belongs anywhere in film production. rainisto's reply mocked the predictable backlash, and dustinhollywood's post reduced the entire news cycle to one clean signal: a favorite director using AI.

FLUX is not being sold here as a one-off celebrity demo. On Black Forest Labs' FLUX.2 model page, the company pitches production-grade image generation and editing with 4MP output, multi-reference control, and identity consistency across many assets.

Those product claims line up closely with the pre-production use case Scorsese described:

• multi-reference control for steering scenes from source images
• character consistency for repeated storyboard frames
• precision editing for iterating without starting over
• higher resolution output for assets that need to circulate across a production team

That is the new bit underneath the headline. The Scorsese clip gave Black Forest Labs a marquee filmmaker endorsement, but the actual product story is a familiar one for creative teams: controllable image generation packaged as a faster storyboard pipeline.