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X users report feeds showing more mutuals and followed accounts

Designers and artists said X feeds started surfacing followed accounts, mutuals, comments, and original creators again. One mutual-count test reported 3,400 views against 3,800 mutuals.

4 min read
X users report feeds showing more mutuals and followed accounts
X users report feeds showing more mutuals and followed accounts

TL;DR

  • X's feed felt social again for many creator accounts: levelsio's mutuals post said mutuals were back on the timeline after three years, and petergyang said X felt more like a friends feed than Facebook ever did.
  • X's product framing was a mutuals boost, and michaelmicasso's reply described the change as a new priority for followed accounts after Nikita Bier announced it.
  • One creator ran a rough reach check: icreatelife's test post asked whether 3,800 mutuals would turn into 3,800 views, then icreatelife's update reported 3,400 views.
  • The change nudged dormant posting back on: pzf_ai said they had stopped posting as much because it felt like shouting into a void, then started posting more after the update.
  • The open question is discovery for people without dense mutual graphs, which petergyang raised directly in a reply to Nikita Bier.

The TechCrunch report quotes X head of product Nikita Bier saying mutuals data was missing from the algorithm, making friends appear less in replies. The Verge noted Bier did not explain how the data went missing. Engadget framed the rollout as a boost for posts and replies to mutuals, while the creator side of X immediately turned it into a reunion feed.

Mutual-heavy feeds

The visible change was not subtle for creative accounts. People described timelines filling with mutuals, old friends, comments, and familiar makers again.

TechCrunch reported Bier's explanation as a small tweak to boost posts to mutuals, meaning accounts that follow each other. That matches the creator reports: pzf_ai said the new tweak felt like old X because mutuals were finally showing again, and icreatelife asked whether everyone else's timeline was almost only mutuals.

View-count test

One of the cleanest creator-side checks came from icreatelife, who turned the algorithm shift into a mutual-count experiment.

The test had one number to beat:

That is not a controlled measurement, but it captured the new folk metric creators cared about: whether followers who opted into each other could actually see each other.

Creator reconnection

The algorithm change landed as a social reset for designers, AI artists, and small creative circles.

Charles Pattson posted "Hello design friends" after missing them, then CharlesPattson's reply called it good to be back on the timeline. pzf_ai said the update changed behavior, with their reply saying they were posting more after previously feeling like they were shouting into a void.

icreatelife used the moment to restart an AI-art check-in, saying their community post that more than 100 artists had taken part in "Gallery of the Future" and asking others what they had been building. pzf_ai also tied the timing to distribution, telling another creator that their music-video reply they had a new video coming and hoped the new algo changes would help it get decent views.

Original-creator pressure

The mutuals shift overlapped with a separate creator complaint: recycled clips and repost farms had been crowding out original work.

The prior week's TechCrunch report on X's video editor quoted Bier saying X wanted to reward creators who make original content. In the evidence here, awesome_visuals told reposters that new detection tools were in place to help the original creator, and a follow-up from awesome_visuals asked for a repost or tag next time.

That pressure was not solved for everyone. AmirMushich's reply said dopamine-based videos were still getting lots of views, while workflow, tool, and tutorial content had started performing worse than two to three months earlier.

City mode

Not everyone wanted a cozy mutuals-first feed. Fabian Stelzer gave the cleanest product metaphor: old algo as cyberpunk city, new algo as cottagecore town.

His proposed interface was a slider, or two panels: "town" for the mutual-heavy feed and "city" for the old chaos. iwwon_official pushed the same tension from the opposite mood, saying their post that they came to the app to see things they do not like from people who are not friends.

New users

The mutuals fix depends on having mutuals. That leaves a bootstrapping question for new accounts and sparse graphs.

Peter Yang asked Bier how the change works for new users who probably do not have many mutuals. The public writeups from TechCrunch and The Verge explain the mutuals boost, but neither gives a bootstrapping mechanism for accounts without a mature follow-back graph.

Further reading

Discussion across the web

Where this story is being discussed, in original context.

On X· 5 threads
TL;DR3 posts
Mutual-heavy feeds2 posts
View-count test1 post
Creator reconnection4 posts
Original-creator pressure2 posts
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