Luma Agents adds Kling Omni to moodboard-to-ad workflows

• Luma added Kling Omni as a new generation option inside Agents, with the company framing it as "more models, more range, same workflow," according to LumaLabsAI's announcement.
• The linked product surface is the live Luma app, and LumaLabsAI's workflow demo shows the pitch: upload a reference, set direction, and let Agents carry that into finished ad creative.
• Luma paired the integration with ad-style examples rather than a feature list, and LumaLabsAI's luxury campaign demo positions the tool around campaign visuals, not just raw clip generation.

You can open the Luma app directly from LumaLabsAI's launch post, watch the moodboard-to-ad demo turn a reference into a finished spot, and see a second example aimed at glossy luxury campaign work. That makes the update less about a brand new interface and more about dropping another model into Luma's existing creative pipeline.

The concrete change is simple: Kling Omni is now one of the models available inside Luma Agents.

Luma did not pitch a new workflow or new controls in the announcement. The line from the launch post is the whole product framing: more model range inside the same Agents setup.

The most useful detail lives in the demo copy. Luma says the flow starts with a reference upload, then a creative direction pass, then an automated handoff to finished ad output.

That breaks the workflow into three steps:

• Upload a reference
• Set the direction
• Let Agents turn it into a finished ad

The emphasis is on continuity from moodboard to deliverable, not on prompting each shot by hand.

Luma's second example narrows the target use case. The company describes the result as "every luxury campaign visual" built from an initial aesthetic and vision.

That gives the Kling Omni integration a clearer creative lane than the launch tweet alone: branded campaign work, high-polish visuals, and style-led ad generation rather than general-purpose experimentation.