Midjourney opens hardware launch invites for San Francisco livestream

• Midjourney has started sending invites for its first hardware launch, with DavidSHolz's invite post saying a few spots were still open.
• The event is in San Francisco, and DavidSHolz's location reply, another DavidSHolz reply, and DavidSHolz's livestream note all say there will be a livestream for everyone else.
• The clearest product clue so far comes from DavidSHolz's cloud-compute reply, where Holz said it is not possible to sell a machine that delivers an interesting or cost-effective local experience versus shared cloud compute.
• Midjourney's own web surfaces still read like a software company: the Midjourney homepage promises upcoming projects, while the official updates feed and docs are still centered on V8.1 and web features.
• Earlier public breadcrumbs already pointed this way. TechCrunch's report on Midjourney's 2024 announcement quoted the company saying it was building a hardware team in San Francisco, and a May community roundup said Holz had described the first products as non-purchasable demos.

You can read Midjourney's homepage, where the company says it is unveiling a wide range of projects over the coming months, check the official updates feed, which still shows model and web posts rather than hardware notes, and compare that with Holz's reply about cloud compute, which is the closest thing to a product thesis anyone has gotten in public.

Holz made the announcement in a reply-heavy thread, not a polished launch page. DavidSHolz's invite post said Midjourney was starting to send invites for "our first Midjourney hardware launch" and still had a few spots left.

The thread quickly established the logistics. According to DavidSHolz's San Francisco reply, the event is in person in San Francisco, while another DavidSHolz reply and DavidSHolz's livestream reply said Midjourney will livestream it.

The most useful reply is also the one that cuts against the obvious guess. In DavidSHolz's cloud-compute reply, Holz said he does not think it is possible to sell a machine that offers an interesting or cost-effective local experience compared with time-sharing cloud compute.

That narrows the field a bit. Whatever Midjourney is showing, Holz's own framing points away from a local AI workstation and toward hardware that still leans on the cloud for the heavy lift.

Midjourney's official web presence has not caught up to the tease yet. The homepage says the company is unveiling ambitious projects across imagination, coordination, reflection, beauty, and human flourishing, but it does not mention a device.

The official updates feed is still a software log, with posts like Web Updates and V8.1 updates. The Version docs page says V8.1 became the default on June 10 and describes faster rendering and better prompt adherence, which is a reminder that Midjourney's public product story is still mostly model iteration.

This launch thread did not come out of nowhere. TechCrunch's August 2024 report quoted Midjourney's earlier X post saying the company was "officially getting into hardware" and that the new team would be based in San Francisco.

A report from The Decoder in August 2024 said the hardware effort was being led by Ahmad Abbas and Holz. Then a May 2026 community roundup claimed Holz had already previewed "secret" hardware projects and said the first few products would not be available for users to buy, even if purchasable hardware could come later.

That last detail matters because it gives the event a very different shape. Midjourney may be about to show hardware before it is ready to sell hardware.