Google Search Console adds generative AI impressions report

• Google Search Console now has a dedicated Generative AI view for visibility in AI features, and the first screenshot from nicklaunches shows 85.8K impressions over three months for promptbuilder.cc.
• The report gives page, country, device, and date breakdowns, but nicklaunches' post says it does not expose queries, clicks, CTR, average position, or the passage Google used.
• Google's Search help page defines the Search report as impressions from AI Overviews and AI Mode, while the promptbuilder.cc screenshot shows the feature already appearing inside the Performance sidebar.
• Early access is still uneven: nicklaunches called it beta, and another reply from nicklaunches said the rollout is spotty.

Google's June announcement says the report creates separate Search and Discover views for generative AI visibility. The Search help page says the Search version covers AI Overviews and AI Mode, excludes Search Labs experiments, and rolls out only to some site owners. The weird loophole lives outside the new tab: Search Engine Roundtable reported that AI Mode follow-up queries may still appear in the normal Search Performance report, just not in the Generative AI report.

The screenshot from nicklaunches shows a new “Generative AI” item under Performance, with promptbuilder.cc at 85.8K total impressions across a three-month window.

Google's announcement says the reports add a dedicated view for impressions from generative AI features in Search and Discover. The fields are narrow:

• Impressions: URLs from the site appearing in generative AI features.
• Pages: URLs that appeared inside AI features.
• Countries: visibility by country.
• Devices: device breakdown, available for Search results.
• Dates: hourly, daily, weekly, and monthly time granularity.

The same announcement says this data remains included in the overall Performance report, with the new view splitting out AI-feature visibility instead of replacing existing Search Console reporting.

The useful number is also the frustrating one: nicklaunches' post lists 85.8K AI impressions and says there is “no way to price them.”

The missing fields are the money fields:

• Queries.
• Clicks.
• Click-through rate.
• Average position.
• Which passage Google used.

No query data means no conversion proof, nicklaunches wrote in a reply. Another reply from nicklaunches called the number “crazy” but said there were “no results to show for it.”

That complaint fits the bigger AI-search measurement break. Ahrefs' 2025 “Great Decoupling” analysis found its blog's clicks and impressions flipped from a +0.425 correlation in late 2024 to -0.352 in the first half of 2025, and its separate AI Overview study found AIO presence correlated with 34.5% lower CTR for top-ranking pages, according to Ahrefs' analysis.

Google's Search report documentation gives the cleanest definition: impressions count how many times links to a site were shown to a user in a generative AI feature on Google Search.

The Search version includes:

• AI Overviews.
• AI Mode.

It excludes Search Labs experiments. Page rows use the final URL linked by the AI feature after redirects, with most data assigned to Google's chosen canonical URL.

The chart and table can disagree because they aggregate differently. In the chart, if two results from the same site appear in one generative AI search feature, Google counts a single property-level impression; in the Pages table, data is grouped by page.

The Discover version has its own counting logic. A link must be scrolled into view, and Google counts only one impression per result per session when a user scrolls past a card and returns to it.

Discover also has fewer dimensions than Search:

• Dates.
• Pages.
• Countries.

Its page definition is different too. Google says the Pages dimension is the canonical page that served as the source of the information shown in Discover, not necessarily the page where the user lands after a click.

Google's Search help page says the report is rolling out to a subset of website owners. A missing report can mean the property has not received enough generative AI impressions, has excluded itself from Search generative AI features, or is not yet in the rollout.

In replies, nicklaunches called the feature beta and said he hoped it would improve. Another reply from nicklaunches put the current use case at “watching the trend line,” and not much else.

The workaround talk started immediately. nicklaunches said he was trying a GA4 sort, and another reply said he was checking out Clarity.

Search Engine Roundtable's August 6 note points to a separate workaround: AI Mode queries can still surface in the normal Search Performance report, where SEOs have been spotting conversational follow-ups such as “yes” or “yes, pricing.” Those queries do not appear inside the new Generative AI report.