Magnific publishes Seedance 2.5 skincare-ad production steps

• Magnific split its skincare-ad demo between two tools: Seedance 2.5 4K made the office drama, while Move made the product spot, according to magnific's production thread.
• Four reference stills established the setting, cast and close-up look before animation, as magnific's breakdown explains.
• The DULCE ad has a reusable brief: five visual beats, exact copy and a 120 BPM music direction appear in the published Move prompt.

The keeper in magnific's shot list is a 75mm push-in on an employee frozen mid-latte sip after a deadline lands. Move's launch announcement describes an agent-based editor that takes conversational revisions without a timeline or keyframes.

Magnific built the office first, then created the cast against that setting and finished with a close-up to establish the look for subsequent shots. The four assets each had a specific job:

1. Empty studio: an 18mm, high-angle view establishing the warehouse office, blue ambient light and warm pendant lamps.
2. Lead character: a 40mm view establishing the mint cardigan, striped top, lilac trousers, tote and iced latte.
3. Creative director: a 40mm view establishing the platinum bob, red glasses, tangerine blazer and separate desk corner.
4. Lead close-up: a 65mm view establishing the face, shallow depth of field, honey skin tones and teal-blue background.

The office-film prompt divides the action into six setup shots and four payoff shots. Magnific's Seedance 2.5 page lists generation lengths of 4 to 30 seconds; the two published prompt blocks request 30 and 15 seconds respectively.

Part 1: blue-and-amber studio lighting

1. 5s, 18mm: high angle from the mezzanine as the employee arrives with her latte.
2. 5s, 29mm: low angle from the desk as she sits and switches on her computer.
3. 4s, 65mm: close-up of a contented sip while looking at the screen.
4. 5s, 40mm: the boss types with a sly half-smile and presses enter.
5. 5s, 50mm: over-the-shoulder notification: “Need a motion ad for today.” The employee freezes.
6. 6s, 75mm: slow push-in on the frozen smile, straw at her lips, eyes wide.

Part 2: golden sunset lighting

1. 3s, 100mm macro: a confident tap of the enter key.
2. 4s, 40mm: the boss sees the ad, grins and replies.
3. 4s, 65mm: the employee reads the reply with a relieved smile and a final slurp.
4. 4s, 35mm: she grabs her tote and walks out.

Both blocks request no dialogue, halation and fine grain. Camera, lens and film names in the prompt describe the desired look, including Sony Venice 2, Leitz Summilux-C and Kodak Vision3 500T.

Move received a separate 16:9, 12-second brief built around a product photo, a texture macro and a skin close-up. Its graphic direction was explicit:

• Palette: off-white, chocolate brown, butter yellow, powder blue and bubblegum pink, switching as full-frame color blocks on the beat.
• Typography: a huge, cropped, condensed sans-serif DULCE wordmark with italic-serif accents.
• Graphic elements: thin brown grid lines, rounded photo frames, organic blob masks and a rotating “SOFT · SWEET · SKIN · DULCE” stamp.

The requested sequence contained five beats:

1. Off-white: draw in the grid and slide DULCE upward vertically.
2. Pink: show textures inside a blob with “Skincare that feels like a treat.”
3. Yellow: show the skin close-up with “GLOW / soft / DEWY.”
4. Blue: show the product family and land the stamp with “New Dulce glow ritual.”
5. End card: DULCE and “Sweet on your skin.”

The music brief requests commercial pop at 120 BPM, with a punchy kick, claps, 808, chopped vocal hook, and a riser and drop before the end card.

In a separate early-access MiniMax-H3-Image test, DrSadek_ used the first AI-generated model image as the reference for three commercial concepts:

• A skincare ad.
• A fashion catalogue shot.
• A magazine cover.

Move's documentation describes additional controls beyond the published DULCE prompt:

• Frame-specific revisions: pause the video, leave comments, attach references and submit the open comments together for an edit.
• Version branches: edit an earlier version to explore another direction, while retaining previous versions and comparing results side by side.
• Asset references: attach files and address them with @ in the prompt. Move supports up to 100 attachments per motion.
• Delivery: export MP4 at 24, 30 or 60 fps. Motions can run up to 180 seconds; 4K availability depends on canvas size.
• Credits: each version displays its cost. Magnific says generating images, video or audio uses substantially more credits than editing a motion; an “Ask first” setting requests approval for those generations.