X closes Revenue Sharing signups before Sept. 8 Original Content Rewards launch

• Revenue Sharing is on a clock: ozansihay's rules thread lists Aug. 7 as the signup stop, Sept. 7 as the earnings cutoff, and Sept. 8 as the application date for Original Content Rewards.
• The new gate is narrower than the headline number suggests: AIandDesign's eligibility screen shows 500K verified Home Timeline impressions in 90 days, while GlennHasABeard's progress screen adds that replies are excluded.
• Reposting and reply farming lose leverage: minchoi said reposts alone will not cut it, while GlennHasABeard distinguished genuine replies from low-effort replies that had “lined a lot of wallets.”
• AI creators get both protection and risk: ozansihay's rules thread says commentary can qualify, copied or lightly edited content cannot, and unlabeled AI video of armed conflict can trigger a 90-day program ban.
• Creator reactions split by reach: GlennHasABeard put old Creator Revenue at about $200 a month, while Artedeingenio said falling impressions make even the 500K gate hard.

The @XCreators announcement mirrored by Vuink gives the three final payout dates. tech-ish spotted an odd asymmetry: Premium Basic views can count toward earnings, but Premium Basic does not qualify a creator to earn. Engadget pulled out the practical originality test: meaningful commentary can qualify, captions or text overlays on someone else’s work do not. TechCrunch shows the broader arc, X had already been using Grok to catch duplicate content and return more than $1 million to original creators.

X is moving creator payouts on a fixed transition calendar. The @XCreators announcement mirrored by Vuink says current Revenue Sharing members keep earning through Sept. 7 and can start applying to Original Content Rewards on Sept. 8.

The dates in ozansihay's breakdown are the cleanest version of the rollout:

• Aug. 7: Revenue Sharing stopped accepting new enrollments.
• Aug. 14 and Aug. 28: normal final-cycle payouts continue.
• Sept. 7: Revenue Sharing earnings end for existing members.
• Around Sept. 11: final payout arrives for earnings accrued through Sept. 7.
• Sept. 8: existing Revenue Sharing members can apply for Original Content Rewards.

The source link appeared separately in ozansihay's follow-up. Engadget reported that creators who were not in the old Revenue Sharing program can apply now, while current members have to wait for the Sept. 8 rollout.

The new screen asks creators to clear four requirements:

• Premium, Premium+, or Premium Business subscription.
• Age 18 or older.
• At least 500 verified followers.
• At least 500K verified Home Timeline impressions in the last 90 days, excluding replies.

That last line is the whole game. tech-ish defined the paid unit as a unique view from a Premium Basic, Premium, Premium+, or Premium Business subscriber in the Home Timeline feed, with at least half the post visible.

Creators read the 500K number in opposite directions. icreatelife called it an easier way to qualify, markproduct called it easy, and GlennHasABeard said he had 30 days to find 250K verified Home Timeline impressions.

The old subscriptions screen asked GlennHasABeard for 5M organic impressions in three months, according to his subscription screenshot. The new gate is one tenth of that number, but it counts a smaller slice of audience.

Replies are out of the eligibility metric. GlennHasABeard described verified Home Timeline impressions as impressions from showing up in someone’s For You feed, and his analytics reply said X’s normal analytics are not a clean tracker because they include reply impressions.

The cultural read landed instantly: the reply economy that trained people to camp under viral posts just lost its cleanest payout path. GlennHasABeard still defended real conversation in a reply about networking, but said low-effort replies had paid too well.

The program language is broader than “make videos.” minchoi listed original reporting, analysis, commentary, memes, videos, and ideas as the content X says it wants to reward.

The rules break cleanly into two lists.

Counts:

• Original writing or reporting.
• Photos, videos, memes, and illustrations made by the creator.
• Commentary, analysis, expertise, or context added to an existing post.
• Creative edits that add new value to existing media.

Does not count:

• Copied posts.
• Simple filters or text overlays on someone else’s work.
• Compilation accounts built from other people’s material.
• Videos downloaded from other platforms and reuploaded.
• Posts mainly about monetization tactics.
• Posts with a helpful Community Note, according to ozansihay's rules thread.

Engadget framed the test plainly: if the creator’s addition adds little to no value, X does not treat it as original content.

GlennHasABeard put the old Creator Revenue stream at about $200 a month. In a follow-up, he said it never outperformed client work.

Artedeingenio described a harsher loop for AI video creators: lower impressions, a cinematic post-apocalyptic video under 2,000 impressions, and no clear path to making a living from X payouts alone. His reply about long videos said longer videos often perform worse than a simple 15-second animation.

The motivation problem is already changing distribution behavior. Artedeingenio's post said prompts, srefs, tips, and resources may eventually move behind subscriptions, and his reply to LudovicCreator said recent algorithm changes had hit some long-running AI accounts harder than newer ones.

awesome_visuals brought the same anxiety from another corner of AI video. His question to Roll1er asked whether he would need to reapply in September and whether his “wacky vids” would count as original.

The rules landed before the tooling felt settled. awesome_visuals asked for dashboard tools that show creators what is happening “from the moment we post,” plus ways to correct mistakes before punishment.

The Creator Studio path is already visible. GlennHasABeard's menu screenshot shows Original Content Rewards inside Creator Studio, with Revenue Sharing still active beneath it.

The metric language still produced edge-case confusion. aakashgupta questioned whether the “at least half visible” rule applies to a long post before or after the “show more” truncation.

Application mechanics add another hard edge. ozansihay's rules thread says X returns an application decision in three business days, allows one appeal, and imposes a 90-day wait after rejection.

AI creators are reading the originality push as a rights issue, not only a payout change. Uncanny_Harry called the new protections important for people making AI-generated content professionally.

The theft problem is visible inside the creator community. bilawalsidhu said reupload accounts still take videos, including his own, and sometimes get more impressions than the original post.

The strictest AI rule concerns synthetic conflict media. ozansihay's rules thread says an unlabeled AI video depicting armed conflict can remove a creator from the program for 90 days, and a repeat violation can permanently cut off payments.