Higgsfield opens Hell Grind screening at AI on the Lot: 95-minute feature

• Higgsfield said its 95-minute action-fantasy Hell Grind will make its North American premiere at AI on the Lot on May 29, according to higgsfield_ai's announcement.
• The company framed the screening as a theatrical event, with higgsfield_ai's post saying the film already debuted in Cannes and was covered by the Wall Street Journal and Variety.
• A follow-up from higgsfield_ai's seat-info post pinned the screening to 3 PM PDT at the Culver Theater in Culver City and linked to a seat request page.
• The broader event is also pulling in creator programming, with CuriousRefuge's workshop post promoting a session on building an AI superhero series and dustinhollywood's post pointing to more creator meetups around the lot.

You can watch Higgsfield pitch Hell Grind as a big-screen event in the main announcement, grab the venue details from the follow-up, and see the creator side of the week in CuriousRefuge's workshop listing. There is also a small signal that the event is doubling as a creator hangout, with dustinhollywood's post teasing additional content plans on-site.

Higgsfield is putting a feature-length runtime at the center of its AI-on-film pitch. higgsfield_ai's announcement calls Hell Grind a 95-minute action-fantasy and says the North American premiere will land at AI on the Lot.

That matters mostly because festival AI cinema has skewed toward shorts, demos, and proof-of-concept reels. A 95-minute screening gives the event a centerpiece you can talk about like a normal premiere, not just a tools showcase.

The surrounding program looks built for working creators as much as spectators. CuriousRefuge's event post promoted a live session with Aharon Rabinowitz, VP of Marketing at School of Motion, focused on how he built an AI superhero pilot around character performance, relationships, and worldbuilding.

The description lists three concrete topics:

• creative decisions
• tools
• workflows

That is a different lane from a red-carpet premiere, and it helps explain why AI on the Lot is turning into a mixed format event instead of just a screening block.

Higgsfield's seat-info post gave the practical details: Friday, May 29, 3 PM PDT, at the Culver Theater, 9500 Culver Blvd, Culver City, with requests handled through a Luma event page.

One more clue about the vibe came from dustinhollywood's post, which said creators would be in LA from Tuesday through Friday and hinted at more on-site content. That makes the screening look less like a one-off premiere and more like the anchor event inside a fuller creator week.