MiniMax Design launches agents for commercial creative production

• A written creative goal is the handoff: Hailuo_AI’s launch announcement says MiniMax Design agents plan, execute, and deliver commercial content from that starting point.
• The product’s workflow spans a brief, task planning, parallel copy, image, video, and audio work, then merge, edit, and export, according to Hailuo_AI’s launch announcement.
• Reusable Skills are a central part of the product, as Hailuo_AI’s Skills post points to a library of ready-made creative workflows rather than a single generation interface.
• MiniMax is selling the desktop tool to commercial teams that need local asset access, private deployment, and APIs, claims Hailuo_AI’s commercial-creation post.

MiniMax’s product page puts script, storyboard, video, music, and editing on one canvas, with a local-first asset center underneath. Its H3 documentation frames the underlying model around multimodal generation, editing control, and production-ready use cases.

MiniMax Design starts with a natural-language request or a creative brief. The main agent parses the intent, decomposes the job, and selects a model automatically, though MiniMax says manual model selection remains available.

The official workflow breaks the production loop into five stages:

1. Describe the idea: submit a request or brief.
2. Build the canvas: connect script, storyboard, video, music, and editing nodes.
3. Apply Skills and plugins: generate a custom workflow in chat or load one from the Plaza.
4. Manage assets locally: save canvas assets locally, bring in files, and export to professional tools.
5. Review and deliver: give direction at checkpoints while the agent runs multi-round quality checks.

That sequence makes the brief the production interface. The company’s examples target short dramas, e-commerce content, brand TVCs, and ad creative.

Under the hood, MiniMax says the system dispatches four specialized agents in parallel after planning:

• Copy agent: drafts text.
• Image agent: generates visuals.
• Video agent: assembles the timeline.
• Audio agent: produces voiceover.

The canvas is meant to collect their outputs before the merge and edit stage. MiniMax says review checkpoints pause the run for human direction, while an Agent + Harness layer loads domain knowledge and performs quality checks.

H3 is MiniMax’s preferred video-model pairing for Design, according to Hailuo_AI’s reply. The company’s H3 feature guide describes the model in three buckets: native multimodal understanding and generation, precise multimodal editing and control, and production-ready creation.

The Skills layer packages repeatable creative jobs as workflows. MiniMax says creators can install them from its Plaza or create their own through chat.

The current catalog on the product page includes:

• Promotional Video: turns a product brief into a marketing video.
• E-commerce Product Images: turns a raw photo into a platform-compliant product-image set.
• Character Scene Storyboard: builds a design sheet from references and a script.
• Image Remix: generates images in the visual language of a reference.
• MV Creator: turns lyrics into a music-video storyboard and finished video.
• Grammy Rap MV: recreates a specified music-video format.
• Audiobook: converts books into multi-voice audio.
• Animal Podcast: generates dialogue-driven animal podcasts.

The list gives the product a useful shape: a brand or studio can start with a named deliverable instead of constructing every agent run from scratch.

MiniMax says canvas assets auto-save locally, agents can access local files, and finished work can export to professional tools in one click. Its launch framing also promises private deployment and API scaling for commercial teams.

The enterprise offer on the Design landing page adds custom Skills, named account support, and on-prem deployment for brands and studios. That makes asset handling part of the product pitch, alongside generation quality and speed.

MiniMax has shown the tool in several production-shaped formats rather than only generic text-to-video prompts. A company post directs users toward sports promos.

Another asks creators to use Design for a professional-grade anime PV.

Those examples sit alongside the product page’s advertising, e-commerce, short-drama, storyboarding, and music-video Skills. The range is broad, but each workflow still resolves to the same agent pipeline: brief, decomposition, parallel media work, review, and export.

MiniMax Design is available as a desktop download for macOS 13 or later, including Apple Silicon and Intel Macs, and Windows 10 or later on x64. Hailuo_AI’s download post links to the installer.

The company is also recruiting MiniMax Design Directors, a creator program offering early access to new agents, revenue share on Skills, and co-marketing. Its individual Skill pages open inside the desktop command center, tying the marketplace directly to the installed app.