Luma Agents

Luma Agents posted new examples for turning briefs and benefit hooks into UGC-style ad assets, while creators shared active boards for related ad builds. The evidence points to repeatable low-polish brand ad generation instead of single polished hero spots.

Luma Labs added Seedance 2.0 as a model option in Luma Agents, and creators quickly posted longer clips made inside the agent workspace. The change moves Seedance into an idea-to-video environment instead of a standalone generation step.