Luma

Luma launched Skills as reusable workflows that can be described in plain language, run on any asset, and shared by link, package, or file. The feature turns one-off agent outputs into repeatable brand, product, and character operations, so teams can reuse the same process instead of rebuilding it.

PJ Accetturo published a step-by-step Nexus making-of guide covering board planning, look-dev, Luma asset organization, and Seedance burst coverage. The thread turns a 20 million view teaser into a repeatable AI film workflow with disclosed credit and labor costs.

Luma opened Ray3.2 and its API with multi-keyframe control, 20-second 1080p video-to-video, reframe, motion transfer, and 16-bit EXR HDR export. Creators can now steer shot beats more precisely and composite AI clips into professional color and VFX workflows.

New posts position Seedance 2.0 as the stronger base model for continuity-heavy edits, outpainting, and reference-based ad variations. Creators are also using it inside Luma Agents, Mitte, and Hailuo, so watch it as a source model in broader production stacks.

Luma Agents added Kling Omni as a generation option and paired the integration with demos that carry a reference moodboard through to finished ad visuals. The update gives creators another video model inside Luma's existing campaign workflow.

Higgsfield says Ad Reference MCP lets agents ingest winning video ads and generate new variants around the same patterns. The launch lands alongside Luma campaign builders and creator reports of Claude-and-Seedance phone-demo pipelines, pointing to repeatable ad iteration systems rather than one-off prompts.

Luma opened Uni-1.1 as an API with built-in prompt enhancement, research, and reference gathering, while also pointing to lower price and latency. The release moves its image model into production pipelines for fashion, interiors, storyboards, and other brand-heavy visual work.

Luma posted new Agents workflows for translating videos with lip sync and localization, plus dropping a subject into new environments with matched blending and lighting. The additions matter because Luma is moving from generation-only output into post-production localization and scene editing.

Luma expanded Luma Agents with sketch-to-render and brand-system generation demos, showing rough references turned into finished visuals and branded asset systems. The release matters because style, character and branding control are being packaged into one agent flow instead of separate generation steps.

Luma and Wonder Project launched Innovative Dreams and announced Moses starring Ben Kingsley for Prime Video. The package combines performance capture, virtual production, and generative tools in a studio workflow instead of standalone demos.