Pika launches 40+ apps for specific creative tasks

• Pika now offers more than 40 task-specific creative apps, spanning finishing edits to full video ads, according to Pika's announcement.
• Existing media feeds dedicated finishing tools: Camera Director reframes shots, while Color Grade adjusts tonality and colorizes black-and-white content.
• Dialogue and product spots get their own workflows: Podcast Video stages two-character discussions, and Product Ad turns product photos into ads.
• Creators can access the new web platform, while developers can build through Pika's API club.

Pika's app library puts Google's Veo 3.1 and OpenAI's GPT Image 2.5 alongside its task-specific tools. Product Ad's public page displays a 15-second, 16:9 setup.

An uploaded clip becomes the source for alternate coverage in Camera Director. Pika lists framing options including:

• Extreme wide.
• Close-up.
• Cowboy shot.

The app also generates camera movement, with Pika saying the original scene is maintained as the framing changes.

Synthetic b-cam is the standout trick in this lineup.

Podcast Video's app page describes three setup choices:

• Who takes part in the discussion.
• What they discuss.
• The styled set where it happens.

The app can develop the episode from a topic or work from a supplied script.

Color Grade's app page splits grading into three modes:

• From a reference.
• From a preset.
• Through manual controls.

Additional notes can fine-tune the requested look. Pika says the tool works on images and clips, including colorizing black-and-white material.

Product Ad combines a product image with a creative brief, according to its app page. Pika explicitly includes phone photos among the possible starting assets.

Beyond the four highlighted demos, Pika's homepage lists these production tools:

• Video Studio: short clips through 30-second, multi-shot videos.
• Extend Video: additional generated frames to lengthen an existing clip.
• Pika Soundtrack: music, ambience and Foley scored to the on-screen action.
• Edit Image: swapping, removing or restyling elements within an image.
• Character Studio: customizable characters that can be reused across creations.
• Image Studio: image generation with creative controls.
• Product Shot: styled product imagery without a photoshoot.

Pika has also added Ideogram 4.5 for image editing, with its announcement promising to preserve surrounding details during changes. Its demonstrated workflow combines selection of an image region with a text instruction.

A shirt becomes a blue hoodie, followed by a separate edit changing the background to a cozy cafe

Developers can build through Pika's API club; the API documentation describes self-serve onboarding with no waitlist or sales contact.

• One key: access to image, video, audio, music, speech, transcription, dubbing, upscaling and language-model operations.
• Prepaid generation: a funded balance is required before the first submission. There is no free generation tier or separate test environment.
• Request-level pricing: the catalog carries live prices, and price quotes are free to call.
• Asynchronous jobs: media operations take seconds to minutes, with results retrieved through polling or signed webhooks.